What is your Brand Essence?

by | Jun 27, 2022 | Branding

First of all, it is important that we establish one thing. Most people when they think about branding, think about the logo, color, fonts and imagery. This is your visual identity.

Branding is a lot more than this.

It not only refers to your visual identity but it also encompasses aspects such as your mission, ethos and your personal voice. For most Craft Business owners who often work solo, it also reflects your personal journey and identity.

Done well, this will make you stand out from the crowd. There are no 2 people like you, your journey, your work and your personality are yours and yours alone and this is what is going to attract your customers. Let your Brand reflect that.

So as you can see there are many aspects that we need to cover to create a consistent brand but today we are going to concentrate on your brand essence.

So what is exactly your brand essence?

Your brand essence is the soul of your business, the values it stands for, the feelings it ignites and the guidance it offers as your business grows and evolves.

To figure your own brand essence, here are a few questions that I would like you to work with.

If you need any extra help you can download the worksheet linked on this page for free which goes in slightly more depth.

Let’s dig into this!

★ Why do you do what you do?

★ Who are you serving and creating products for?

★ What inspires you and why?

★ What is important to you and in your life?

★ What is your business about at its core?

★ What is your goal, vision for your brand?

★ What is your magic?

★ Define your voice style

★ Pick 3 words that you will use to define your brand and voice style

★ Write your Brand Manifesto? Download the worksheet for guidance to create your own Brand Manifesto. 


Hello,I am Peggy!

French, Mother of boys, married to a Brit and living in Chicagoland since 2014.

A career in Marketing and Event Management, followed by running my own Branding and Online Marketing consultancy, a big relocation, running a craft based business later and here we are now!  

I work with Makers, Crafters and Artists who are struggling to make sense of the business aspect of running a handmade business and create resources entirely focused on bitesize and easy to implement content. 

I am also a Hand Embroidery Artist at French Mango, and I teach and create embroidery patterns.


Get in touch

Privacy Policy